A new specialised e-Book for mushroom cultivators will be made available from the 1st of January 2017. Mushroom Cultivation Business and Marketing Secrecies is specially designed to provide a one stop resource for owners and managers of small, mid-scale or commercial gourmet / exotic / specialty / medicinal and button mushroom enterprises to access a wide variety of research based information to assist with business and marketing decisions and success. The specialised e-Book with various illustrations, screenshots and tables will be offered in DRM-free PDF format only.
Secrecy (also called clandestinity or furtiveness) is the practice of hiding information from certain individuals or groups, who do not have the "need to know" perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. In the mushroom cultivation industry there are numerous crucial cultivation secrets. This specialised Mushroom Cultivation Business and Marketing Secrecies e-Book is unique as it focusses on the essential often untold information needed to be successful in this competitive industry.
Adriaan Smit completed mushroom training courses at the Centrum voor Champignonteelt Onderwijs, Horst, The Netherlands and the International Mycological Institute (CABI BioSciences), Egham, Surrey, England. He holds a Magister of Science degree in Plant Pathology (Mycology) and a Doctoral degree in Microbiology (Mycology) from the Universities of Stellenbosch and Free State respectively. A successful 25 year scientific career, including Scientist of the Year Award and organiser and chairperson of the 1st Educational Gourmet and Medicinal Mushroom Conference preceded his current position as managing director of the South African Gourmet Mushroom Academy. As commercial mushroom cultivator, he was selected as one of four national finalists in the FNB Enablis Business LaunchPad Competition, an achievement which reflects a high level of entrepreneur potential and commitment.
Co-author Markus Peter-Erik Janssens is endowed with a love of the business world. Following completion of an Honors and a Master’s degree in the Science Faculties of the Universities of Pretoria and Cape Town (UCT) respectively, he started a software business with a friend. He soon thereafter graduated as a prestigious Gold Medalist from the MBA programme at the UCT Graduate School of Business. Of Dutch descent and company director of a research business he is excited at sharing a wealth of international experience in the world of business planning, marketing and sales. Being treasurer to the Royal Society of South Africa he combines his interest in finance with a fascination of science. Involvement as Allan Gray Mentor to talented young people helps him positively influence the next generation of South Africans.
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